To design and build the unearthed “JägerHaus”, a pop-up venue that would need to travel around the country to a number of festivals over a 4-year period. The design and branding allowed festivalgoers to learn and discover specific qualities of the Jägermeister product. Arranged to incorporate, a stage hosting live music, bars serving Jägermeister based cocktails, a VIP area and an outdoor chill zone.
The look needed to suggest that the structure had risen from the earth and needed to be flexible enough in its construction to cope with a wide variety of surfaces and terrains.
Working closely with the marketing agency FRUKT, we manufactured a bespoke double-decker marquee with bar and VIP area on one side and a warehouse space for the live music on the other. External Distressed wooden panels were manufactured to disguise structure from the public both front and back and the interior was fitted out in custom-made panelling to create a unique and immersive experience complete with secret passageways, scented haze and 3-D stag tunnel.
A multi-zoned sound system was designed to allow the client the flexibility to broadcast a single source such as the DJ, throughout the Haus or to switch the sound into 4 separate autonomous systems. The system was designed around a range of d&b old school systems including Q tops and subs, E6’s and B2’s all powered by D20 and D12 amps and controlled through a Rio rack on a Yamaha QL5.
To bring the structure to life we used a combination of spot, wash and moving head lights. For the front, a general wash was created using Miltec City Wash. The front façade textured by Miltec Batten 2 IP’s. Internally a variety of LED spot and wash lights were used to enhance panels and features. To Create depth, atmosphere and movement to the main stage and warehouse we combined flown and static fixtures which included Robe 100’s, Robe Pointe’s and Prolight studio cobs. For external movement, we went old school and used Clay Paky mini scans housed in custom “bird boxes” along with Miltec Battens R715 and Prolight IP65 Miltec Pars.
Three seasons, 13 festivals, 800,000 visitors, the JägerHaus is one of Jägermeister’s most successful marketing activations, reaching some 2.3m social media users in 2017. Winner of numerous awards including Best Brand Activation at the Festival Awards 2017.
An incredibly popular feature on the festival scene, the JägerHaus has become a destination for festival goers and is viewed by festival organisers as an independent stage and a highly desirable addition to the festival mix.
Operating from midday to as late as 3am on some sites, and hosting up and coming talent who have since become Radio 1 featured artists and chart names, (with one band going on to support the Foo Fighters on tour starting at the O2 Arena) Peachy are very proud to be part of this success story.
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Surrey GU2 7YB
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